We have all seen it, every day. When was the last time you were in a store and noticed on the overhead TV that they had you on camera? And on that TV you noticed that the resolution and clarity was so poor that you they could not possibly recognize anyone in the store. So you start staking the place out, looking at what you could get. Or you’re watching the local news and some gas station has caught a robbery on video but the video was so bad you wouldn’t even know if that was your mom robbing the place.
Being in the CCTV industry, we see this all the time. The customer wants the cheapest most affordable camera deal out there. The normal sales person does not want to belittle the customer’s decision, speak poorly about your low end products, or lose the sale, so they make sly comments like: “yeah, that’s a great camera” knowing that they are not going to see much with THAT thing.
Security cameras are not cheap, who thinks that they are? This devise captures video, converts that into a signal, transfers that signal to a “box” that can convert that signal back into video and displays it on a television. But its more than that, in most cases that “box” can convert that video back into a signal, sends that signal to a satellite in outer space, that signal comes back from outer space and down into your cell phone so you can watch your cameras while eating your lunch 100 miles away from the office. Does that sound like something you should be spending $99.95 on?
Let’s be very realistic, what are you trying to watch? Your home? Your business? Your Family? Your employees? These are all things that are very important to you and if something happens, you are going to want to know who, what, where, and how. The average camera installed is about $1,200, so a 4 camera system could cost you almost $5,000.00. Is your family, your business, your home worth that. The fact is you will save 10x’s that by avoiding your first robbery. Last year retail theft was estimated at around $33 billion, that’s a 33 with 9 zeros behind it! After Home Depot added security cameras to their stores, they saved an estimated of $170 thousand PER STORE in products that would have otherwise been stolen. That called a great ROI, Return On Investment. But………. They don’t have $99 camera system.